About

I write the work and I lead the people who write it.

I’ve spent fourteen years in content, and the part I’ve never been willing to give up is the writing itself. I’ve personally written a couple hundred audience-facing pieces for companies like Johnson & Johnson, Microsoft, and Mars Veterinary Health: articles, video scripts, storyboards, technical and knowledge pieces. Somewhere north of five hundred more went out the door with my edits on them.

A lot of that work started as something dense and clinical, a medical study, a veterinary protocol, a page of legal-reviewed source, and my job was to turn it into something a real person could read and actually act on. Not dumbed down. Just clear. When it’s health content, getting that right isn’t a nicety; it’s the difference between someone understanding their care or their pet’s, and closing the tab.

I edit the way I wish I’d been edited early on. Nothing ships without a pass from me, but the edit always comes with the reasoning, so the writer gets better and doesn’t need me next time. Raising the person, not just the draft. That’s the part of leading a team I actually care about.

I’m also the person on the team who won’t stop poking at how AI changes the work. I’ve built four tools my content team uses every day, for auditing content, checking brand health, shaping strategy, and finding the gaps, and they’ve cut our time to deliver roughly in half. I think using AI only to write is leaving most of the value on the table. The interesting part is everything around the writing.

If we worked together, here’s what you’d get: someone who ships, who edits with a steady hand, who can sit with your hardest subject matter and make it human, and who will tell you the truth rather than what he hopes sounds good to you.

So let’s talk.