Selected work
A content leader who still makes the work.
Fourteen years of writing, editing, and building the systems a team works in. A few pieces that show both halves. Some are still being written up, which feels about right for a content person.
The content strategy behind J&J’s design system
I defined the content requirements Johnson & Johnson’s global design system was built to meet, and wrote the guide to how it works. It shipped in 2024 and still shapes jnj.com today.
Read the case study →Flack Global Metals brand sizzle reel
The script and storyboard for a brand film built to introduce a company to the clients it wanted to win.
Read the case study →A content model that turned a pile of pages into a map
The instrument I built to classify every page on a global software company’s site, see how it connected, and rebuild the taxonomy around ideas instead of one-offs.
Read the case study →Four tools that halved a content team’s delivery time
The AI systems I built for content audit, brand-health analysis, strategy, and gap detection, and how they changed the way the work gets made.
Turning medical source into content people act on
Editorial writing for consumer health journeys: taking clinical and scientific material and making it clear, trustworthy, and built to change behavior.