Selected work
A content leader who still makes the work.
Fourteen years of writing, editing, and building the systems a team works in. Four pieces that show both halves.
The AI content auditor I built for my team
One of four AI tools I built for my content team. It crawls a site, classifies every page with an LLM, and surfaces the gaps. Each has more than halved our delivery time for its task.
Read the case study →The content strategy behind J&J’s design system
I defined the content requirements Johnson & Johnson’s global design system was built to meet, and wrote the guide to how it works. It shipped in 2024 and still shapes jnj.com today.
Read the case study →Flack Global Metals brand sizzle reel
The script and storyboard for a brand film built to introduce a company to the clients it wanted to win.
Read the case study →A content model that turned a pile of pages into a map
The instrument I built to classify every page on a global software company’s site, see how it connected, and rebuild the taxonomy around ideas instead of one-offs.
Read the case study →